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Are IOU curious?

One of my Colombian friends just told me about this incredible brand...
You'll find out soon a story about the Iou-Project on Bio-Fashion. Are IOU curious?
If so...start having a look at this video.


L'Oréal surprises me again...!

Few days ago L'Oréal made it to surprise me again: they organized an incredible "bloggers day" with the Cosmetique Active marketing team, cosmetics expert...and a chef!
At the end of the day we got to know more about Vichy and its beautiful history
we learned how to evaluate "scientifically" a skin care facial cream and last to cook some creative recipies!
Look at the video if you cannot believe ;)

Qualche giorno fa L'Oréal è riuscita a sorprendermi ancora: questa volta organizzando un'incredibile "giornata delle blogger" con il marketing team Cosmetique Active, un esperto dermatologo... e uno chef!
Alla fine della giornata abbiamo avuto modo di conoscere l'affascinante storia di Vichy, abbiamo imparato a valutare "scientificamente" una crema viso e poi...a cucinare con un pizzico di creatività!
Guardare per credere ;)


Bio-Fashion talks: amazing w-e at Change-up Winter

This w-e was amazing for the chance to talk with great Italian brands of responsible fashion both at the workshop and at the stands during Change-up! Winter (SuperstudioPiù, November 18-20).
Credits: Federico Simone
Here are the main topics of the workshop.
We started from topic of "etical fashion and international cooperation" with Gabriella Ghidoni and Lorenza Marzo.
Gabriella Ghidoni (Royah, Arte-fatto Onlus, talked about “Royah Ethical Design: fashion in Kabul” explaining how fashion can help to reduce the distance between the eastern tradition and culture and western taste thanks to a group of women that collaborate in the Royah and Arte-fatto project started in 2005 in Kabul.
Credits: Marco Valerio Esposito
Lorenza Marzo (Light for New Life Foundation, talked about "The condition of women in Tanzania and international cooperation": Light for New Life Foundation is a non-profit organization with the objective of sustaining a group of about 100 Tanzanian women giving new job opportunities.
The production of carpets becomes an activity for the women empowerment in the society. A small artisanal group with about 10 tailors are also producing bags with kitenge and batik, typical african coloured fabrics.
Credits: Federico Simone
The second table was about the deep relationship between ethics and aesthetics with many guest speakers, starting from Roberta Rizzoli (Dr. Hauschka Cosmesi, WALA Italia, that talked about "Cosmetics and Natural glamour” and the importance of having a high quality certified product with the use of organic and natural ingredients.
Since it is a great challenge to produce high quality cosmetic and always available Dr. Hauschka started several projects of cultivation abroad, which ensures a constant availability of the highest quality ingredients and encourage bio-dynamic and organic agriculture. They also offer the opportunity for poor countries to contribute infrastructure to determine their own future. With these projects, farmers are guaranteed contracts in place for collaboration and long-term purchase and because of that local communities receive assistance in both financial and organizational, for obtaining organic certification. Here are the plans: Shea butter in Burkina Faso, Rosa damascena in Bulgaria, Afghanistan and Iran, Castor oil in India.
Credits: Federico Simone
Ondine for Wave-O ( described the challenge of Wave-O, which is granting the premium quality using organic cotton trying to reduce the price of the final product: this is possible by having a monoproduct brand (producing T-shirt only), by increasing the economies of scale (keeping the production in the same factory in subcontracting) almost "0 Km".
Then we discussed about "Chic rycicling" together with Margherita Vaghi (La Bolsina, which (re)uses fabrics that were "once for (luxury) hotels, now for bags”.
Carmela Lacerenza and Maria Gualtieri from Cami Gualta ( showed their incredible ability to make fashionable earings, necklaces, brooches and bracelets using rubber!
Francesca and Margherita Paglia from FeM Paglia ( described how they "start from the recycled prestige fabrics" to make wonderful fashion creations.
At the end we all were delighted by the incredible jewels of Patricia Vergara from Madreplata ( The jewelry line Madreplata born in 2007 with the aim of providing a high quality product that combines the traditional Peruvian expertise in jewels with the Italian design. Silver,Peruvian shells and semiprecious stones, are the materials used to create unique pieces crafted with traditional techniques such as hammer, knitting, crocheting, and the watermark.


Interview to the consultant Marco Capellini about sustainable living and design

How would you define the concepts of urban contemporary living in Italy?
The search for a state of wellness and balance which can combine the economic aspect with social life: find your own balance of economic well-being characterized by comfort in their own home.

What the future of contemporary living is going to be in Italy? Emerging trends?
The future of contemporary living is to search for wellness, family values, social life. Compared to the past, characterized by individualism, today we are rediscovering the values: contemporary living also reflects this change through a search of well-being of a higher quality of life, a rediscovery of the values​​. The house reflects the personal choices: essentiality, total customization, higher quality products in terms of social and environmental impact. The house is reaffirmed as "domestic nest".

Watch the interview about sustainable design to Marco Capellini

Come definisce il concetto di abitare contemporaneo in Italia?
La ricerca di una situazione di benessere e di equilibrio che possa coniugare l’aspetto economico con quello della vita sociale : ricercare un proprio equilibrio di benessere caratterizzato da disponibilità economica e soddisfazione di interessi all’interno della propria casa.

Qual è il futuro del contemporary living in Italia? Quali sono i trend emergenti?
Il futuro del contemporary living è verso la ricerca del benessere e della famiglia, del vivere sociale. Rispetto al passato, caratterizzato dall’individualismo sfrenato, oggi stiamo riscoprendo i valori della famiglia, del vivere sociale: anche il contemporary living riflette questo cambiamento attraverso una ricerca del benessere, di una più elevata qualità di vita, di una riscoperta dei valori. L’abitare riflette le scelte più personali: essenzialità, totale personalizzazione, una maggiore qualità dei prodotti in termini sociali e ambientali. La casa si riafferma come « "nido domestico".

Guarda l'intervista a Marco Capellini sul design dostenibile