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23.11.11

L'Oréal surprises me again...!

Few days ago L'Oréal made it to surprise me again: they organized an incredible "bloggers day" with the Cosmetique Active marketing team, cosmetics expert...and a chef!
At the end of the day we got to know more about Vichy and its beautiful history
we learned how to evaluate "scientifically" a skin care facial cream and last
...how to cook some creative recipies!
Look at the video if you cannot believe ;)

Qualche giorno fa L'Oréal è riuscita a sorprendermi ancora: questa volta organizzando un'incredibile "giornata delle blogger" con il marketing team Cosmetique Active, un esperto dermatologo... e uno chef!
Alla fine della giornata abbiamo avuto modo di conoscere l'affascinante storia di Vichy, abbiamo imparato a valutare "scientificamente" una crema viso e poi...a cucinare con un pizzico di creatività!
Guardare per credere ;)

21.11.11

Bio-Fashion talks: amazing w-e at Change-up Winter

This w-e was amazing for the chance to talk with great Italian brands of responsible fashion both at the workshop and at the stands during Change-up! Winter (SuperstudioPiù, November 18-20).
Credits: Federico Simone www.federicosimone.it
Here are the main topics of the workshop.
We started from topic of "etical fashion and international cooperation" with Gabriella Ghidoni and Lorenza Marzo.
Gabriella Ghidoni (Royah, Arte-fatto Onlus, www.royah.org) talked about “Royah Ethical Design: fashion in Kabul” explaining how fashion can help to reduce the distance between the eastern tradition and culture and western taste thanks to a group of women that collaborate in the Royah and Arte-fatto project started in 2005 in Kabul.
Credits: Marco Valerio Esposito
Lorenza Marzo (Light for New Life Foundation,www.light4newlife.wordpress.com) talked about "The condition of women in Tanzania and international cooperation": Light for New Life Foundation is a non-profit organization with the objective of sustaining a group of about 100 Tanzanian women giving new job opportunities.
The production of carpets becomes an activity for the women empowerment in the society. A small artisanal group with about 10 tailors are also producing bags with kitenge and batik, typical african coloured fabrics.
Credits: Federico Simone www.federicosimone.it
The second table was about the deep relationship between ethics and aesthetics with many guest speakers, starting from Roberta Rizzoli (Dr. Hauschka Cosmesi, WALA Italia, www.drhauschka.it) that talked about "Cosmetics and Natural glamour” and the importance of having a high quality certified product with the use of organic and natural ingredients.
Since it is a great challenge to produce high quality cosmetic and always available Dr. Hauschka started several projects of cultivation abroad, which ensures a constant availability of the highest quality ingredients and encourage bio-dynamic and organic agriculture. They also offer the opportunity for poor countries to contribute infrastructure to determine their own future. With these projects, farmers are guaranteed contracts in place for collaboration and long-term purchase and because of that local communities receive assistance in both financial and organizational, for obtaining organic certification. Here are the plans: Shea butter in Burkina Faso, Rosa damascena in Bulgaria, Afghanistan and Iran, Castor oil in India.
Credits: Federico Simone www.federicosimone.it
Ondine for Wave-O (www.wave-o.it) described the challenge of Wave-O, which is granting the premium quality using organic cotton trying to reduce the price of the final product: this is possible by having a monoproduct brand (producing T-shirt only), by increasing the economies of scale (keeping the production in the same factory in subcontracting) almost "0 Km".
Then we discussed about "Chic rycicling" together with Margherita Vaghi (La Bolsina, www.labolsina.com) which (re)uses fabrics that were "once for (luxury) hotels, now for bags”.
Carmela Lacerenza and Maria Gualtieri from Cami Gualta (www.camigualta.com) showed their incredible ability to make fashionable earings, necklaces, brooches and bracelets using rubber!
Francesca and Margherita Paglia from FeM Paglia (www.fempaglia.it) described how they "start from the recycled prestige fabrics" to make wonderful fashion creations.
At the end we all were delighted by the incredible jewels of Patricia Vergara from Madreplata (www.madreplata.com). The jewelry line Madreplata born in 2007 with the aim of providing a high quality product that combines the traditional Peruvian expertise in jewels with the Italian design. Silver,Peruvian shells and semiprecious stones, are the materials used to create unique pieces crafted with traditional techniques such as hammer, knitting, crocheting, and the watermark.

3.11.11

Interview to the consultant Marco Capellini about sustainable living and design

How would you define the concepts of urban contemporary living in Italy?
The search for a state of wellness and balance which can combine the economic aspect with social life: find your own balance of economic well-being characterized by comfort in their own home.

What the future of contemporary living is going to be in Italy? Emerging trends?
The future of contemporary living is to search for wellness, family values, social life. Compared to the past, characterized by individualism, today we are rediscovering the values: contemporary living also reflects this change through a search of well-being of a higher quality of life, a rediscovery of the values​​. The house reflects the personal choices: essentiality, total customization, higher quality products in terms of social and environmental impact. The house is reaffirmed as "domestic nest".

Watch the interview about sustainable design to Marco Capellini
www.capcon.it
www.matrec.it

Come definisce il concetto di abitare contemporaneo in Italia?
La ricerca di una situazione di benessere e di equilibrio che possa coniugare l’aspetto economico con quello della vita sociale : ricercare un proprio equilibrio di benessere caratterizzato da disponibilità economica e soddisfazione di interessi all’interno della propria casa.

Qual è il futuro del contemporary living in Italia? Quali sono i trend emergenti?
Il futuro del contemporary living è verso la ricerca del benessere e della famiglia, del vivere sociale. Rispetto al passato, caratterizzato dall’individualismo sfrenato, oggi stiamo riscoprendo i valori della famiglia, del vivere sociale: anche il contemporary living riflette questo cambiamento attraverso una ricerca del benessere, di una più elevata qualità di vita, di una riscoperta dei valori. L’abitare riflette le scelte più personali: essenzialità, totale personalizzazione, una maggiore qualità dei prodotti in termini sociali e ambientali. La casa si riafferma come « "nido domestico".


Guarda l'intervista a Marco Capellini sul design dostenibile
www.capcon.it
www.matrec.it

13.10.11

Conference: CULTURE|FUTURES

CULTURE|FUTURES - Design, Fashion, Food and Innovation in the newly born Ecological Age - is a an international conference during which Italy and Scandinavian countries will discuss the role that design, fashion, food and, in general, innovation can play in guiding people toward more sustainable standards of living. The most distinguished designers, representatives of the fashion industry and the most creative intellectuals from Northern Europe will meet their Italian counterparts to share ideas and best practices.
The conference is free and will be held in English. In order to participate registration is required by sending an e-mail to conferenza@ragnarock.eu.

When
October 19th 2011
From 9.00 am to 13.30 pm
Where
Milan, Palazzo Marino

For additional info please visit: Ragnarock Association www.ragnarock.eu
and Culture|Futures www.CultureFutures.org

11.9.11

MACEF SUSTAINABLE HOME

The first exhibition on environmentally sustainable household items.
Bags, toys, lamps, chairs, vases, necklaces, rings, pots, dishes, photo frames, candles and other home accessories are just some of the products featured at Macef Sustainable home: the first exhibition on environmentally sustainable household items, which was held from September 8th to 11th in Milan at MACEF.
The protection of the environment and health within the home has become a necessity.
The exhibition, Macef Sustainable Home, sponsored by Macef and by Arch. Marco Capellini, with this first edition featured more than 80 Italian and foreign products. Each product was accompanied by a sheet that describes the key environmental characteristics in terms of materials and processes.
Even the layout of the exhibition was made entirely of cardboard kubedesign, meeting the sustainable philosophy of the entire Sustainable Home project.
Go to the MACEF site

La prima mostra sugli oggetti per la casa ambientalmente sostenibili.
Borse, giocattoli, lampade, sedute, vasi, collane, anelli, pentole, stoviglie, porta foto, candele ed altri accessori per la casa, sono solo alcuni dei prodotti presentati a Macef Sustainable: la prima mostra sugli oggetti per la casa ambientalmente sostenibili, che si è svolta dall’8 al 11 settembre a Milano in occasione di MACEF.
La tutela dell’ambiente e della salute all’interno della casa è diventata una necessità.
La mostra, Macef Sustainable Home, promossa da Macef ed a cura dell’Arch. Marco Capellini, con questa prima edizione presentava oltre 80 prodotti di aziende italiane e estere. Ciascun prodotto era accompagnato da una scheda tecnica che ne descrive le principali caratteristiche ambientali in termini di materiali e processi.
Anche l’allestimento della mostra, realizzato interamente in cartone da kubedesign, era rigorosamente sostenibile per rispettare l’intera filosofia del progetto Sustainable Home.
Vai al sito del MACEF

1.9.11

Ethical Fashion Show: a flashback to the 2010 edition!

Today the Ethical Fashion Show 2011 is opening the doors at the Carrousel du Louvre. The lucky of you who are in Paris could visit the fair this Thursday 1st September / 5pm > 11pm (Professional and Press Day) for the Fashion show and Inaugural Cocktail Party, on Friday 2nd September / 9.30am > 7pm
(Professional and Press Day) for interesting conference on "Luxury Made in France: the expertise of French couture today" or for the presentation of Universal Love's collection of accessories from the whole world, made by cooperatives for the aid and development of the know-how and techniques that are specific to different cultures. On Saturday 3rd September / 9.30am > 7pm
(Professional and Press Day) you will find other conferences (Environmental labelling, ISO 26000, current and future initiatives for better consumer information; Innovation, Ecodesign in Fashion: What is it all about?) and the Ethical Fashion Show Award. Last but not least on Sunday 4th (Public Day) there will be other conferences on Recycling, the TENCEL® and Lenzing Modal® contest catwalk and Runway Show.
I have a very nice memory of the past edition and I really suggest - if you have the chance - you to go and find out other interesing brands such as the one I interviewed last year.
Have a look at the interviews:
- Universal Love
www.universallove.fr

- Shifumi
www.shifumi-collections.com

- Oshy by Salah Barka
Oshy-by-Salah-Barka

- Anntarah
www.artatlasperu.com

- E-moi
www.emoi-france.fr

- Brasil Exotique
www.brasilexotique.com

- Lento
www.organicdesign.fr

- The colours of nature
www.thecoloursofnature.com

- Haciendo los nacimientos
www.elsalvadorazul.com

21.8.11

What a great summer!

This summer I decided to do a work-camp in an eco-village in Tanzania with Uvikiuta association to discover the East-Africa costal culture of kanga and kitenge fabrics and special manufacturing tecnique. I was lucky enough to meet Aisha Massare, a young Tanzanian artisan living close to Dar Es Salaam.
Together we started the project of "Aisha: made with love", various collections of bags and accessories.
Aisha's creations are made with recycled pieces of kitenge, kanga and palm leaves.
Find out more on the blog http://aishamadewithlove.blogspot.com/.
I love her products and I really hope you'll have the chance to see them in Italy and in Europe. I wait for your comments!
Quest'estate ho deciso di svolgere un campo di lavoro in un eco-villaggio in Tanzania con l'associazione Uvikiuta per scoprire la cultura tessile dell' Africa Orientale costiera basata sui tessuti dei Kanga e dei Kitenge oltre a specifiche tecniche di produzione. Ho avuto la fortuna di incontrare Aisha Massare, un giovane artigiana tanzana che vive vicino a Dar Es Salaam.
Insieme abbiamo iniziato il progetto "Aisha: made with love" pensando insieme diverse collezioni di borse ed accessori.
Le creazioni di Aisha sono fatte con pezzi riciclati di kitenge, kanga e foglie di palma.
Per saperne di più vi aspetto su http://aishamadewithlove.blogspot.com/.
Amo le creazioni di Aisha e spero davvero che possiate trovarli presto in Italia ed in Europa! Aspetto vostri commenti.