Upcoming events: getting ready for Fashion Revolution week 2019!

Dear Bio-Fashion reader,
here are some invitations to cool Sustainable Fashion events for you!

1. Fashion - Revolution: La moda ai tempi della sostenibilità
On April 4th in via Tortona 33 @Here 
The event will be in Italian.


Here is the link to the trailer https://alessandrobrasile.format.com/fashion-victims


To book a seat please write an email to info@here-cc.com

2.  Laura Strambi Open Studio 
On April 3rd h14.30 and h16.40 in Foro Buonaparte 63 
The event will be in Italian.

Laura Strambi will open her atelier to welcome the students, narrating how to create a sustainable collection.

To book a seat please write an email to italy@fashionrevolution.org

3. Projection of the documentary movie Fashion Victims 
On April 23 h19at cinema Mexico in Via Savona 
The event will be in English.
Trailer available here: https://www.alessandrobrasile.com/fashion-victims

To book a seat please write an email to italy@fashionrevolution.org

Family and non-family women on the board of directors: Effects on corporate citizenship behavior in family-controlled fashion firms

Some of you may be interested in reading this new article just published on Journal of Cleaner Production, that investigates the relationship between the presence of women, either family members or not, on the board of directors of family firms and firm engagement in corporate citizenship behavior. 
We finally find support for our hypotheses: female directors are beneficial for corporate social responsibility engagement only if they are not members of the controlling family, while they are beneficial for philanthropic engagement only if they are members of the controlling family.

Many thanks to my co-authors Giovanna Campopiano, Salvatore Sciascia and Alfredo De Massis!

Fore more info:

Campopiano G., Rinaldi F.R., Sciascia S., De Massis A. (2019). Family and non-family women on the board of directors: Effects on corporate citizenship behavior in family-controlled fashion firm. Journal of Cleaner Production, 214(20), 41-51. DOI:https://doi.org/10.1016/j.jclepro.2018.12.319

Who said that LOHAS are still a small niche?

LOHAS (Lifestyle of Health and Sustainability) consumers are those that pursue a lifestyle based on ecological sustainability and on attention to their own health and that of the planet. Consequently, when shopping, these consumers always choose carefully, are aware of the importance of quality and of the origin of products.

Ernst & Young in a 2008 study was considering three scenarios that trace possible LOHAS developments:

1. Scenario 1 “niche”;

2. Scenario 2 “Mainstream”;

3. Scenario 3 “Boom”.

Evaluating the situation in 2018 the most probable scenario is the “Boom”:

·      consumer behavior: LOHAS becomes dominant lifestyle;

·      supply chain management: integrated management and monitoring of the supply chain;

·      key success factors: quality, credibility, trust.

In 2010, when Bio-Fashion was launched, LOHAS consumers were still difficult to find in Italy and the number of events that were focusing on educating and inspiring this consumers’ cluster for a more sustainable fashion was definitely lower than today.

What follows is a short list of some events on sustainable fashion that I was coordinating in Milan during 2018 or that were organized by very proactive students’ associations and accelerators that involved enthusiasts and the broader community of LOHAS. All these events were fully booked!

I take the chance to thank Green Light for Business, LuxuryArts Club SDA Bocconi, Ethica Club SDA Bocconi, Bocconi Students for Fashion and Fashion TechnologyAccelerator for their proactivity and contribute to make the LOHAS consumers always bigger!!!

Rethinking Fashion Sustainability event by Fashion Technology Accelerator

Fashion Revolution event by Green Light for Business

Ethics in Fashion Event by LuxuryArts Club SDA Bocconi and Ethica Club SDA Bocconi 

Creating Shared Value in Fashion @MAFED

So, who said that LOHAS are still a small niche?

If you are willing to participate to events in 2019 and be part of the LOHAS community, feel free to get in touch.

I wish all of you a green 2019!

Fashion Revolution Week in Milan

#whomademyclothes?

Today, April 24th, is a very important day: it is Fashion Revolution Day, the fifth year anniversary of the Rana Plaza collapse in Dahka, Bangladesh. Rana Plaza was a commercial building that housed a number of local businesses as well as several garment factories that were major suppliers for a number of well-know fashion brands. The collapse took thousands of lives and injured many more. What's even more unfortunate is the fact that this incident could have been avoided. It was an horrific accident that got the world's attention, and begged the question of what consumers, as well as future leaders of tomorrow, can do to ensure that this never happens again.

Yesterday we started Fashion Revolution Week, which is an international, week-long, event aimed to raise awareness and address questions around fashion industry supply chains, including questions.

Throughout Fashion Revolution Week  consumers are asked to raise the question whomademyclothes. And brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in the supply chain.

Therefore, if you post any pictures during this week please use this #whomademyclothes! 

The fashion sector is a major global business. According to recent data, the industry is worth more than $3 trillion a year and employs 60 million people worldwide. In the USA alone, 20 billion garments are sold annually. But what some do not know is that fashion is one of the most polluting industries in the world, and one of the most complex and opaque in terms of supply chain, making some products notoriously difficult to regulate. A T-shirt label might say “Made in China,” but in which of the country’s thousands of factories was this garment made? And under what conditions for workers? Changing the production and consumption patterns of this sector would have a domino effect on many aspects of development and provide a visible and meaningful contribution to the achievement of the UN’s 2030 Agenda for Sustainable Development, which includes the Sustainable Development Goals.

But its not only about meeting SDGs, companies today need to also consider remaining sustainable going into the future. According to the State of Fashion 2018 report by BoF & McKinsey, 60% global millennials are willing to spend more on brands that are sustainable. 

So, let's take action and let's join the Fashion Revolution!

Events @ Bocconi University & SDA Bocconi School of Management for Fashion Revolution

New Bocconi MOOC course on "Corporate Sustainability"

Hi everyone interested in sustainability! Make sure to attend the Bocconi x Coursera Mooc course on “Corporate Sustainability. Understanding and Seizing the Strategic Opportunity” that just started: next week the course will be focused on discussing successful cases of organizations focusing on a business model designed around sustainability principles and mindsets. Among those there will be my video on "Responsible Innovation Startups: Re-Bello & Wrad Cases" with Daniel Tocca and Matteo Ward!  

You can find it here: https://lnkd.in/e7Mpg9s

Bio-Fashion Events: Fashion Revolution

Green Light for Business is happy to welcome you to the event: “Fashion Revolution: green trends across the fashion industry”.

The fashion industry has been an engine for global development, accounting for €1.5 trillion revenues in 2016, employing 60 million people along its value chain. However, pressures coming from scarcity of natural resources, raising costs of providing raw materials and social unrest are hindering this positive growth trajectory, forcing companies to rethink and redesign their way of doing business. 

It is not, or at least in part, about being environmentally-driven. 

Mostly, it is about being profit and risk-driven.

As of today, the push for sustainability in the fashion industry is still relatively low.

For businesses, acting differently than today and pursuing novel solutions offer an opportunity to maintain and ensure profitable growth going forward. If no action is taken, fashion brands will find themselves likely squeezed between falling average per-item prices, deeper discount levels, rising costs, and resource scarcity along the value chain.

Incorporating sustainability into the business strategy will be the key competitive advantage to ensure future survival.

At the event you will have the chance to meet 4 notable examples of companies building a business case for sustainability: from luxury bags, to technical apparel, to end with ecological and innovative materials.

Changing the rules of the game will be no piece of cake.

Are you up for the challenge?

Then, see you the to meet our guest speakers:

- Francesca Romana Rinaldi, Bocconi University & Milano Fashion Institute

- Giorgio Ravasio, Country Manager Italia Vivienne Westwood

- Enrica Arena, Founder of Orange Fiber

- Anna Fiscale, Founder of Progetto Quid

- Stefano Bassi, Enviro Initiatives Coordinator Patagonia Milano

Rethinking Fashion Sustainability - SAVE THE DATE!

Rethinking Fashion Sustainability è l’evento organizzato da Fashion Technology Accelerator di 

Milano sul tema della sostenibilità nel settore della moda e del lusso. 

La seconda edizione si terrà giovedì 8 Marzo presso la sede di Boston Consulting Group in piazza Duomo.

In particolare il tema dell’evento sarà come rendere il settore moda e lusso più sostenibile da un punto di vista ambientale e sociale, attraverso il supporto dell’innovazione tecnologica. Si parlerà dunque di nuovi modelli di business che spingono il consumatore verso una logica di contenimento dei consumi in favore di un consumo di maggiore qualità, dell’utilizzo di tecnologia blockchain per rendere l’intera filiera tacciabile e dunque che possa spingere i brand verso pratiche sostenibili. Si approfondirà il concetto di economia circolare, ovvero come passare da un approccio di riduzione dei danni e dell’impatto negativo generato verso un modello sostenibile fin dalla progettazione dell’intero ciclo di vita di un prodotto o progetto. 

L’agenda prevede la testimonianza di brand che con approcci diversi hanno sviluppato best practice o stanno lanciando iniziative sul tema: Miroglio Textile presenterà le sue iniziative legate alla riduzione dell’impatto ambientale nella produzione e lavorazione del tessuto, Vivienne Westwood parlerà della propria strategia di sostenibilità durante un'intervista con Francesca Romana Rinaldi, direttore del corso New Sustainable Fashion del Milano Fashion Institute.

Infine Yoox - Net à Porter racconterà di un’interessante iniziativa a livello globale di condivisione e co-sviluppo sui temi dell’economia circolare. 

Inoltre verranno presentate le startup finaliste della call organizzata con QVC Italia, che presenteranno i loro prodotti innovativi e sostenibili. I vincitori avranno la possibilità di lanciare e commercializzare questi prodotti attraverso il canale QVC.

Ecco tutte le informazioni per partecipare alla call: 

https://www.f6s.com/rethinkingfashionsustainabilitymilan/about

http://event.ftaccelerator.it/

Marco Bizzarri talks about sustainability interviewed by Livia Firth

During the 2017 #LCFxKering Talk 2017 and the Kering Award for Sustainable Fashion ceremony Marco Bizzarri, CEO of Gucci, discussed with Livia Firth, founder of Eco Age, how sustainability and fashion can work together at the 2017 Kering Talk hosted by London College of Fashion.

During the live streaming, Marco Bizzarri announced that Gucci will ban the use of fur: “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated...Creativity can jump in many different directions instead of using furs.”

#Gucci #EmpoweringTalent #KeringforSustainability

Green Carpet Fashion Awards 2017: chi è Tiziano Guardini?

Tiziano Guardini è stato premiato domenica 24 settembre nel corso delle celebrazioni del Green Carpet Fashion Awards Italia al Teatro La Scala, aggiudicandosi il concorso CNMI Green Carpet Talent Competition e ritirando il premio "Franca Sozzani GCC Award for Best Emerging Designer".

Il giovane stilista è anche il vincitore del primo Programma di Mentoring firmato Value Retail, azienda internazionale specializzata nello sviluppo e nella gestione di destinazioni di shopping di lusso, in Europa e in Cina. Tiziano avrà l'opportunità di sfilare durante la settimana della moda milanese a febbraio 2018 e - insieme agli altri quattro finalisti - Calcaterra, CO|TE, Leo Studio Design e Matea Benedetti - potrà beneficiare di un’esperienza di formazione professionale della durata di 12 mesi presso i Villaggi della Collezione Value Retail. 

Nel corso del 2018, le collezioni dei vincitori saranno disponibili nelle pop up boutique dedicate ai giovani talenti nei villaggi di tutta la Collezione Value Retail, mentre tutti e cinque i finalisti debutteranno a ottobre 2017 nella boutique The Creative Spot, a Fidenza Village.

Laurent Vinay, Group Communication Director, Value Retail; Tiziano Guardini, vincitore del Mentorship Program Value Retail e "Franca Sozzani GCC Award for Best Emerging Designer"; Livia Firth, Founder & Creative Director Ecoage; Carlo Capasa, Presidente Camera della Moda; Myrianne Gaeta, Direttore Comunicazione Fidenza Village, Value Retail.

Chi è Tiziano Guardini e cosa caratterizza il suo lavoro?

Attualità, Ecosostenibilità ed Originalità.

Ecco come può essere sinteticamente rappresentata l’anima di Tiziano Guardini  giovane e talentuoso fashion Designer che ama la natura e la moda, contesti apparentemente antitetici ma al contrario egregiamente armonizzati nelle sue creazioni.

Tiziano Guardini che è stato più volte recensito dalla stampa specialistica quale NY Times, Vogue, Interview, e il Corriere della Sera infine, lo ha definito “lo stilista della natura”, nasce negli anni 80’ a Roma, fin da bambino affascinato dal mondo della moda decide di intraprendere in età adulta il suo percorso di studio all’accademia Koefia di Roma. Dopo aver conseguito il titolo di stilista di moda e di aver conseguito il master in responsabile del prodotto, inizia varie collaborazioni in uffici stile di vari atelier romani, seguendo la scelta di affiancare alcune aziende di PAP e di accessori.

Partecipa nel 2012 all’edizione limited/unlimited proponendo la giacca “aghi di pino”. 

Nello stesso anno viene invitato alla Vogue Fashion Night Out a Roma nel 2012, e partecipa alla sfilata con un suo abito nella storica Trinità dei Monti.

Accetta l’invito ad esporre all’interno della mostra “La seduzione dell’artigianato” presso il M.A.T.

A seguito della sua collezione di borse gli viene chiesto di partecipare come ospite al WHITE trade show a Milano di gennaio 2013.

Segue una serie di partecipazione ad eventi di moda e di arte in Italia e a ottobre 2013 gli viene chiesto di esporre ad un evento alla Royal Albert Hall a Londra alcune delle sue creazioni.

Nel 2014 viene invitato come ospite alle Nazione Unite a Ginevra all'interno dell'evento “Fashion for Forest and Forest for Fashion” insieme al Maestro Michelangelo Pistoletto .

E’ stato presente nel 2015, alla mostra “L'eleganza del cibo, tales about food and fashion”, c/o il Museo dei Mercati di Traiano a Roma, con un abito scultura realizzato attraverso il ricamo di radici di liquirizia.

Quest’anno ha sfilato nell’evento Ethical Fashion Show durante la Milano Fashion Week 2016. A marzo a Pechino vince il Bronze Hempel Fashion Award.

Nell’estate 2016 è stato presente con tre sue opere sculture a New York presso il Chelsea Market all’interno della mostra “L’eleganza del cibo on tour”.

A luglio dello stesso anno ha collaborato con il premio Oscar Mrs. Milena Canonero, per lo realizzazione dello spettacolo “Cum Grande Humilitate” presso il Duomo di Milano.
Durante questa edizione della Milano Fashion Week, Tiziano Guardini è stato inoltre ospite di una vetrina della boutique Banner di Milano, lo store multibrand parte del Gruppo Biffi Boutiques e riferimento internazionale per lo scouting di talenti emergenti.

Tiziano disegna una donna in perfetta armonia con la madre Terra, quella Terra che l’ha generata e vestita, impreziosendola con tessuti e accessori meravigliosi proprio perché mantenuti nella loro origine ma sapientemente adattati ad enfatizzare la bellezza e l’armonia femminile, una donna saggia e naturale che si proietta nel contesto urbano conservando quello sguardo genuino e disincantato.

E tutto ciò oggi è necessario. La sopravvivenza dell’uomo è legata al recupero del rapporto con la natura, bistrattata e violentata, natura che ha invece accompagnato e favorito lo sviluppo evolutivo della specie umana.

Vetrina di Banner dedicata a Tiziano Guardini, 

finalista e vincitore dei Green Carpet Fashion Awards 2017

Tutti i premi del Green Carpet Fashion Awards Italia sono visibili nella pagina di Eco-Age: http://eco-age.com/green-carpet-fashion-awards-italia-celebrating-handprint-fashion/