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12.5.18

VIC - Very Important Choice is here!


Lo scorso 24 aprile, in ricordo del Rana Plaza, è stata lanciata VIC - Very Important Choiceuna Start-up con base a Milano, supportata da Silva26 Smart Community Hub, Impact Hub Trentino e Comune di Monza. VIC - Very Important Choice è un innovativo modello di business di sharing + circular fashion nel settore moda sostenibile che offre una reale alternativa al fast fashion e rende la moda sostenibile accessibile a tutti.
Con VIC oggi puoi accedere a 3 capi ogni mese, sostenibili, etici, di design che non nuocciono all'ambiente e alla salute.

Il team


Sara Francesca Lisot, Founder&CEO
Dopo numerosi viaggi ed esperienze all’estero, tra cui un Master in Social Entrepreneurship & Management in Danimarca, decide di tornare in italia per dedicarsi al life coaching (artofgreen.eu) e a progetti imprenditoriali ad impatto sociale. Da sempre interessata alla sostenibilità, ha creato e curato un green blog dal 2012 al 2017.


Francesca Romana Rinaldi, Co-founder & Marketing Director 
Francesca Romana Rinaldi è Direttore del Master in Brand & Business Management e del corso New Sustainable Fashion del Milano Fashion Institute (consorzio inter-universitario composto da Università Bocconi, Università Cattolica di Milano e Politecnico di Milano). È docente presso l’ Università Bocconi e la Bocconi Business School dove è topic leader della CSR nel Master in Fashion, Experience & Design Management. E’ consulente strategica per le aziende del settore moda e lusso. e coautrice di "The Responsible Fashion Company" (Greenleaf Publishing, 2014). Francesca   è relatrice a forum internazionali sui temi di innovazione responsabile nella moda e nel lusso. È anche speaker presso l'ONU sul tema della moda responsabile. È stata invitata come esperta del settore moda in alcune trasmissioni televisive in RAI, LA7 e altri canali internazionali.
Nel 2010 ha creato il blog  Biofashion con l’obiettivo di fare education sugli stili di vita sostenibili.  


Chiara Tangari, Creative Director
Laureata al Politecnico di Milano nel 2017, si interessa da subito a progetti di interior, experiential e spatial design e brand identity. A seguito di diverse esperienze formative con piccole e medie aziende (Artemide), decide di dedicarsi a progetti imprenditoriali, tra cui Sem chi (Portineria di quartiere) e VIC - Very Important Choice.

Scopri di più su: www.veryimportantchoice.com e su Instagram @veryimportantchoice

24.4.18

Fashion Revolution Week in Milan


#whomademyclothes?
Today, April 24th, is a very important day: it is Fashion Revolution Day, the fifth year anniversary of the Rana Plaza collapse in Dahka, Bangladesh. Rana Plaza was a commercial building that housed a number of local businesses as well as several garment factories that were major suppliers for a number of well-know fashion brands. The collapse took thousands of lives and injured many more. What's even more unfortunate is the fact that this incident could have been avoided. It was an horrific accident that got the world's attention, and begged the question of what consumers, as well as future leaders of tomorrow, can do to ensure that this never happens again.
Yesterday we started Fashion Revolution Week, which is an international, week-long, event aimed to raise awareness and address questions around fashion industry supply chains, including questions.
Throughout Fashion Revolution Week  consumers are asked to raise the question whomademyclothes. And brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in the supply chain.
Therefore, if you post any pictures during this week please use this #whomademyclothes! 
The fashion sector is a major global business. According to recent data, the industry is worth more than $3 trillion a year and employs 60 million people worldwide. In the USA alone, 20 billion garments are sold annually. But what some do not know is that fashion is one of the most polluting industries in the world, and one of the most complex and opaque in terms of supply chain, making some products notoriously difficult to regulate. A T-shirt label might say “Made in China,” but in which of the country’s thousands of factories was this garment made? And under what conditions for workers? Changing the production and consumption patterns of this sector would have a domino effect on many aspects of development and provide a visible and meaningful contribution to the achievement of the UN’s 2030 Agenda for Sustainable Development, which includes the Sustainable Development Goals.
But its not only about meeting SDGs, companies today need to also consider remaining sustainable going into the future. According to the State of Fashion 2018 report by BoF & McKinsey, 60% global millennials are willing to spend more on brands that are sustainable. 
So, let's take action and let's join the Fashion Revolution!

Events @ Bocconi University & SDA Bocconi School of Management for Fashion Revolution



13.4.18

New Bocconi MOOC course on "Corporate Sustainability"

Hi everyone interested in sustainability! Make sure to attend the Bocconi x Coursera Mooc course on “Corporate Sustainability. Understanding and Seizing the Strategic Opportunity” that just started: next week the course will be focused on discussing successful cases of organizations focusing on a business model designed around sustainability principles and mindsets. Among those there will be my video on "Responsible Innovation Startups: Re-Bello & Wrad Cases" with Daniel Tocca and Matteo Ward!  
You can find it here: https://lnkd.in/e7Mpg9s

5.4.18

Bio-Fashion Events: Fashion Revolution


Green Light for Business is happy to welcome you to the event: “Fashion Revolution: green trends across the fashion industry”.

The fashion industry has been an engine for global development, accounting for €1.5 trillion revenues in 2016, employing 60 million people along its value chain. However, pressures coming from scarcity of natural resources, raising costs of providing raw materials and social unrest are hindering this positive growth trajectory, forcing companies to rethink and redesign their way of doing business. 
It is not, or at least in part, about being environmentally-driven. 
Mostly, it is about being profit and risk-driven.
As of today, the push for sustainability in the fashion industry is still relatively low.
For businesses, acting differently than today and pursuing novel solutions offer an opportunity to maintain and ensure profitable growth going forward. If no action is taken, fashion brands will find themselves likely squeezed between falling average per-item prices, deeper discount levels, rising costs, and resource scarcity along the value chain.
Incorporating sustainability into the business strategy will be the key competitive advantage to ensure future survival.
At the event you will have the chance to meet 4 notable examples of companies building a business case for sustainability: from luxury bags, to technical apparel, to end with ecological and innovative materials.
Changing the rules of the game will be no piece of cake.
Are you up for the challenge?
Then, see you the to meet our guest speakers:
- Francesca Romana Rinaldi, Bocconi University & Milano Fashion Institute
- Giorgio Ravasio, Country Manager Italia Vivienne Westwood
- Enrica Arena, Founder of Orange Fiber
- Anna Fiscale, Founder of Progetto Quid
- Stefano Bassi, Enviro Initiatives Coordinator Patagonia Milano

11.3.18

New Sustainable Fashion 2018


Torna New Sustainable Fashionil corso del Milano Fashion Institute di alta formazione dedicato alla sostenibilità: in palio anche una borsa di studio offerta da Vogue Talents.


Leggi la notizia su Vogue Italia


Ecco alcune immagini dell'edizione 2017.

Opening event NSF 2017
Company visit at Candiani Denim
Company visit at Eurojersey
In class activity with Wrad


Patagonia closing event




23.1.18

Rethinking Fashion Sustainability - SAVE THE DATE!


Rethinking Fashion Sustainability è l’evento organizzato da Fashion Technology Accelerator di 
Milano sul tema della sostenibilità nel settore della moda e del lusso. 
La seconda edizione si terrà giovedì 8 Marzo presso la sede di Boston Consulting Group in piazza Duomo.
In particolare il tema dell’evento sarà come rendere il settore moda e lusso più sostenibile da un punto di vista ambientale sociale, attraverso il supporto dell’innovazione tecnologicaSi parlerà dunque di nuovi modelli di business che spingono il consumatore verso una logica di contenimento dei consumi in favore di un consumo di maggiore qualità, dell’utilizzo di tecnologia blockchain per rendere l’intera filiera tacciabile e dunque che possa spingere i brand verso pratiche sostenibili. Si approfondirà il concetto di economia circolare, ovvero come passare da un approccio di riduzione dei danni e dell’impatto negativo generato verso un modello sostenibile fin dalla progettazione dell’intero ciclo di vita di un prodotto o progetto. 
L’agenda prevede la testimonianza di brand che con approcci diversi hanno sviluppato best practice o stanno lanciando iniziative sul tema: Miroglio Textile presenterà le sue iniziative legate alla riduzione dell’impatto ambientale nella produzione e lavorazione del tessuto, Vivienne Westwood parlerà della propria strategia di sostenibilità durante un'intervista con Francesca Romana Rinaldi, direttore del corso New Sustainable Fashion del Milano Fashion Institute.
Infine Yoox - Net à Porter racconterà di un’interessante iniziativa a livello globale di condivisione e co-sviluppo sui temi dell’economia circolare. 
Inoltre verranno presentate le startup finaliste della call organizzata con QVC Italia, che presenteranno i loro prodotti innovativi e sostenibili. I vincitori avranno la possibilità di lanciare e commercializzare questi prodotti attraverso il canale QVC.
Ecco tutte le informazioni per partecipare alla call: 

11.10.17

Marco Bizzarri talks about sustainability interviewed by Livia Firth


During the 2017 #LCFxKering Talk 2017 and the Kering Award for Sustainable Fashion ceremony Marco Bizzarri, CEO of Gucci, discussed with Livia Firth, founder of Eco Age, how sustainability and fashion can work together at the 2017 Kering Talk hosted by London College of Fashion.
During the live streaming, Marco Bizzarri announced that Gucci will ban the use of fur: “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated...Creativity can jump in many different directions instead of using furs.”