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13.5.19

Repost from Vogue--> New Sustainable Fashion al Milano Fashion Institute: la borsa di studio di Vogue Talents

(Articolo di Nicoletta Spolini)
A settembre parte uno short course in inglese dedicato alla sostenibilità e organizzato dal consorzio interuniversitario di Bocconi, Cattolica e Politecnico. Ecco come candidarsi alla borsa di studio Vogue Talents
Economia circolare, riuso, upcycling, prosumer-creation, open-source, crowdfunding, wearable technologies, transmedia-storytelling, B-corporations e open-innovation. Ecco alcune delle parole chiave esplorate nella terza edizione del corso New Sustainable Fashion - Crafting innovative business models through sustainability, uno degli short courses offerti per il 2019 dal Milano Fashion Institute. (che è un consorzio interuniversitario per l'alta formazione nel campo della moda fondato nel 2007 da tre università milanesi: l'Università Bocconi, l'Università Cattolica e il Politecnico).
Il corso è in lingua inglese con lezioni in aula, casi studio, visite aziendali, sessioni di orientamento professionale, revisioni delle idee di business, project works ed eventi di networking. È rivolto a laureati e laureandi, giovani manager, professionisti e giovani imprenditori che vogliano accogliere le sfide della moda responsabile. Ed è costruito intorno alle figure professionali del junior brand manager, del product manager, del retail manager, del PR & Communication manager con l’obiettivo di aiutare i professionisti a comprendere il potenziale di sostenibilità, futuri CSR manager e giovani imprenditori che vogliano lanciare un'iniziativa imprenditoriale con la sostenibilità nel suo DNA. Ha luogo al Campus Bovisa del Politecnico di Milano dal 2 al 25 settembre per un totale di 250 ore e le iscrizioni sono aperte fino al 19 luglio 2019.
Il valore del corso è di 2.400€ ma a disposizione degli studenti c’è una borsa di studio a copertura totale offerta da Vogue Talents. Per accedere alla selezione i candidati devono inviare un business plan di 20 slide su un nuovo prodotto/servizio sulla moda sostenibile. Il vincitore della borsa di studio sarà deciso dal team di Vogue Talents dopo un'attenta valutazione di tutti i business plan ricevuti e sarà premiato con la partecipazione gratuita al corso. Avrà anche la possibilità di effettuare un periodo di stage nell'area CSR di Salvatore Ferragamo.
«Gli studenti che frequenteranno lo short course New Sustainable Fashion del Milano Fashion Institute impareranno quali sono i modelli di business innovativi della moda e del lusso, sapranno come e dove selezionare le fibre innovative della moda, come costruire una strategia di brand improntata alla sostenibilità, come creare e applicare le buone pratiche della sostenibilità, come strutturare un bilancio di sostenibilità ed entreranno in contatto diretto con stimolanti best practices come Patagonia e Salvatore Ferragamo, solo per citarne alcune». A dirlo è Francesca Romana Rinaldi, docente dell'Università Bocconi, direttore del Master in Brand & Business Management Milano Fashion Institute e direttore dello short course New Sustainable Fashion
«In questi anni abbiamo sviluppato importanti relazioni con i CSR departments delle aziende moda e con tutte le funzioni che hanno bisogno oggi di competenze di sustainable sourcing e sustainable branding. Ci impegnamo per vedere i nostri studenti occupati come CSR manager, CSR consultant, Digital communication specialist for sustainability, esperti in social entrepreneurship, CSR Auditor e Sustainability Buyer nelle aziende moda».
Anna Bellotti, per esempio, che ha vinto la borsa di studio Vogue Talents 2018 grazie al suo progetto TellMeMore App ha appena concluso uno stage nel CSR department di Gucci. A noi ha detto:
«New Sustainable Fashion per me è stata una splendida opportunità: uno degli aspetti migliori del corso è stato il coinvolgimento diretto di diversi professionisti ed esperti del settore e le visite alle aziendeche hanno permesso un contatto diretto con la situazione reale della moda e del lusso riguardo alla sostenibilità. È stata un'esperienza per me molto stimolante anche grazie alla proiezione verso il futuro, all’esplorazione di nuovi metodi e strumenti, a un continuo dialogo aperto e dinamico durante le lezioni».
«Siamo di fronte ad un radicale cambiamento di paradigma», dice Rinaldi. «Numerose ricerche ci confermano che i Millennials sono molto più interessati alla sostenibilità ambientale e sociale rispetto alle generazioni precedenti: questo nuovo atteggiamento si ripercuote sulle loro decisioni, siano essi semplici consumatori oppure specialisti del settore moda come designers, managers o imprenditori. È fondamentale quindi sviluppare le competenze per affrontare le nuove sfide del settore».
Per partecipare al processo di selezione, bisogna inviare il vostro business plan al seguente indirizzo di posta elettronica: info@milanofashioninstitute.it con oggetto “Borsa di studio Vogue Talents”.
Il termine ultimo per l'invio del business plan di 20 slide è il 3 giugno 2019. La comunicazione della borsa di studio avverrà pochi giorni dopo la scadenza.
https://www.vogue.it/vogue-talents/article/studiare-moda-italia-sostenibilita-milano-fashion-institute?fbclid=IwAR2uFaVFYnp5emDRxftVsjPvh8WbpRlWata4ILe5cW4s-B8sHTu0DRjtXos

1.4.19

Upcoming events: getting ready for Fashion Revolution week 2019!

Dear Bio-Fashion reader,
here are some invitations to cool Sustainable Fashion events for you!

1. Fashion - Revolution: La moda ai tempi della sostenibilità
On April 4th in via Tortona 33 @Here 
The event will be in Italian.


Here is the link to the trailer https://alessandrobrasile.format.com/fashion-victims



To book a seat please write an email to info@here-cc.com

2.  Laura Strambi Open Studio 
On April 3rd h14.30 and h16.40 in Foro Buonaparte 63 
The event will be in Italian.

Laura Strambi will open her atelier to welcome the students, narrating how to create a sustainable collection.

To book a seat please write an email to italy@fashionrevolution.org

3. Projection of the documentary movie Fashion Victims 
On April 23 h19at cinema Mexico in Via Savona 
The event will be in English.
Trailer available here: https://www.alessandrobrasile.com/fashion-victims

To book a seat please write an email to italy@fashionrevolution.org

4.1.19

Family and non-family women on the board of directors: Effects on corporate citizenship behavior in family-controlled fashion firms

Some of you may be interested in reading this new article just published on Journal of Cleaner Production, that investigates the relationship between the presence of women, either family members or not, on the board of directors of family firms and firm engagement in corporate citizenship behavior. 
We finally find support for our hypotheses: female directors are beneficial for corporate social responsibility engagement only if they are not members of the controlling family, while they are beneficial for philanthropic engagement only if they are members of the controlling family.
Many thanks to my co-authors Giovanna Campopiano, Salvatore Sciascia and Alfredo De Massis!

Fore more info:
Campopiano G., Rinaldi F.R., Sciascia S., De Massis A. (2019). Family and non-family women on the board of directors: Effects on corporate citizenship behavior in family-controlled fashion firm. Journal of Cleaner Production, 214(20), 41-51. DOI:https://doi.org/10.1016/j.jclepro.2018.12.319

30.12.18

Who said that LOHAS are still a small niche?

LOHAS (Lifestyle of Health and Sustainability) consumers are those that pursue a lifestyle based on ecological sustainability and on attention to their own health and that of the planet. Consequently, when shopping, these consumers always choose carefully, are aware of the importance of quality and of the origin of products.
Ernst & Young in a 2008 study was considering three scenarios that trace possible LOHAS developments:
1. Scenario 1 “niche”;
2. Scenario 2 “Mainstream”;
3. Scenario 3 “Boom”.
Evaluating the situation in 2018 the most probable scenario is the “Boom”:
·      consumer behavior: LOHAS becomes dominant lifestyle;
·      supply chain management: integrated management and monitoring of the supply chain;
·      key success factors: quality, credibility, trust.
In 2010, when Bio-Fashion was launched, LOHAS consumers were still difficult to find in Italy and the number of events that were focusing on educating and inspiring this consumers’ cluster for a more sustainable fashion was definitely lower than today.
What follows is a short list of some events on sustainable fashion that I was coordinating in Milan during 2018 or that were organized by very proactive students’ associations and accelerators that involved enthusiasts and the broader community of LOHAS. All these events were fully booked!
I take the chance to thank Green Light for Business, LuxuryArts Club SDA Bocconi, Ethica Club SDA Bocconi, Bocconi Students for Fashion and Fashion TechnologyAccelerator for their proactivity and contribute to make the LOHAS consumers always bigger!!!

Rethinking Fashion Sustainability event by Fashion Technology Accelerator


Fashion Revolution event by Green Light for Business

Ethics in Fashion Event by LuxuryArts Club SDA Bocconi and Ethica Club SDA Bocconi 


Creating Shared Value in Fashion @MAFED
So, who said that LOHAS are still a small niche?
If you are willing to participate to events in 2019 and be part of the LOHAS community, feel free to get in touch.

I wish all of you a green 2019!




24.4.18

Fashion Revolution Week in Milan


#whomademyclothes?
Today, April 24th, is a very important day: it is Fashion Revolution Day, the fifth year anniversary of the Rana Plaza collapse in Dahka, Bangladesh. Rana Plaza was a commercial building that housed a number of local businesses as well as several garment factories that were major suppliers for a number of well-know fashion brands. The collapse took thousands of lives and injured many more. What's even more unfortunate is the fact that this incident could have been avoided. It was an horrific accident that got the world's attention, and begged the question of what consumers, as well as future leaders of tomorrow, can do to ensure that this never happens again.
Yesterday we started Fashion Revolution Week, which is an international, week-long, event aimed to raise awareness and address questions around fashion industry supply chains, including questions.
Throughout Fashion Revolution Week  consumers are asked to raise the question whomademyclothes. And brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in the supply chain.
Therefore, if you post any pictures during this week please use this #whomademyclothes! 
The fashion sector is a major global business. According to recent data, the industry is worth more than $3 trillion a year and employs 60 million people worldwide. In the USA alone, 20 billion garments are sold annually. But what some do not know is that fashion is one of the most polluting industries in the world, and one of the most complex and opaque in terms of supply chain, making some products notoriously difficult to regulate. A T-shirt label might say “Made in China,” but in which of the country’s thousands of factories was this garment made? And under what conditions for workers? Changing the production and consumption patterns of this sector would have a domino effect on many aspects of development and provide a visible and meaningful contribution to the achievement of the UN’s 2030 Agenda for Sustainable Development, which includes the Sustainable Development Goals.
But its not only about meeting SDGs, companies today need to also consider remaining sustainable going into the future. According to the State of Fashion 2018 report by BoF & McKinsey, 60% global millennials are willing to spend more on brands that are sustainable. 
So, let's take action and let's join the Fashion Revolution!

Events @ Bocconi University & SDA Bocconi School of Management for Fashion Revolution



13.4.18

New Bocconi MOOC course on "Corporate Sustainability"

Hi everyone interested in sustainability! Make sure to attend the Bocconi x Coursera Mooc course on “Corporate Sustainability. Understanding and Seizing the Strategic Opportunity” that just started: next week the course will be focused on discussing successful cases of organizations focusing on a business model designed around sustainability principles and mindsets. Among those there will be my video on "Responsible Innovation Startups: Re-Bello & Wrad Cases" with Daniel Tocca and Matteo Ward!  
You can find it here: https://lnkd.in/e7Mpg9s

5.4.18

Bio-Fashion Events: Fashion Revolution


Green Light for Business is happy to welcome you to the event: “Fashion Revolution: green trends across the fashion industry”.

The fashion industry has been an engine for global development, accounting for €1.5 trillion revenues in 2016, employing 60 million people along its value chain. However, pressures coming from scarcity of natural resources, raising costs of providing raw materials and social unrest are hindering this positive growth trajectory, forcing companies to rethink and redesign their way of doing business. 
It is not, or at least in part, about being environmentally-driven. 
Mostly, it is about being profit and risk-driven.
As of today, the push for sustainability in the fashion industry is still relatively low.
For businesses, acting differently than today and pursuing novel solutions offer an opportunity to maintain and ensure profitable growth going forward. If no action is taken, fashion brands will find themselves likely squeezed between falling average per-item prices, deeper discount levels, rising costs, and resource scarcity along the value chain.
Incorporating sustainability into the business strategy will be the key competitive advantage to ensure future survival.
At the event you will have the chance to meet 4 notable examples of companies building a business case for sustainability: from luxury bags, to technical apparel, to end with ecological and innovative materials.
Changing the rules of the game will be no piece of cake.
Are you up for the challenge?
Then, see you the to meet our guest speakers:
- Francesca Romana Rinaldi, Bocconi University & Milano Fashion Institute
- Giorgio Ravasio, Country Manager Italia Vivienne Westwood
- Enrica Arena, Founder of Orange Fiber
- Anna Fiscale, Founder of Progetto Quid
- Stefano Bassi, Enviro Initiatives Coordinator Patagonia Milano