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2.11.14

My article on ecofashionworld


Consumers all over the world are becoming increasingly attentive to the environmental and social impact of the products they buy. They belong to the niche often known as ‘cultural creatives’ or LOHAS (Lifestyles of Health and Sustainability). 


When we speak of LOHAS we refer to a type of consumer that pursues, through daily choices, a lifestyle based on ecological sustainability and an attention to their own health and that of the planet. Consequently, when shopping, this consumer chooses carefully, is aware of the importance of quality and of the origin of products – and that includes fashion products. Understanding LOHAS customers – and segmenting them – is fundamental for the companies to be successful. Are they addressing a “fundamentalist”, a “health fanatic”, a “fashionista” or “moderate” consumer?
The book “The Responsible Fashion Company” (Greenleaf Publishing, 2014) has been written for students, researchers, managers, professionals, and, of course, for LOHAS consumers, with the intention of raising awareness and providing information on how to manage eco-sustainability in fashion. In short, it is about how to be a more informed and proactive consumer.
By interviewing many experts – after several years of research – I had the opportunity to discover some best practices. I would like to briefly introduce some of these with reference to issues which are particularly important for certain phases of the product life-cycle:
- Innovation in the value chain
- Reduction of environmental impact and use of resources
- Transparency and traceability of the value chain


To read more check out my article for ecofashionworld: enjoy your reading!




28.10.14

Events: "The Responsible Fashion Company" official book launch!

We are getting ready for the big event!


The Responsible Fashion Company
Book Launch
Thursday 30th October 6.00 - 8.30pm
People Tree, 5 Huguenot Place, 17a Heneage Street, London, E1 5LN

Program



h6-6.30pm Registration & Networking

h6.30-8pm Book presentation & debate

Francesca Romana Rinaldi, book co-author
The Responsible Fashion Company: integrating ethics & aesthetics in the value chain

Safia Minney, MBE, People Tree founder and CEO
Craft & sustainability light the path for Change

Simone Cipriani, Head Ethical Fashion initiative of The International Trade Centre (ITC)
Post-Luxury: people, responsibility and fashion

Orsola De Castro, Creative director at From Somewhere and Reclaim To Wear, co-founder and co-curator of Estethica at LFW
Rubbish and Revolution

Q&A
h8-8.30pm Toast  & Networking



RSVP
RSVP Neil Walker by 27th October 
neil.walker@Greenleaf-publishing.com

How to get to the event?


5.10.14

Evento "Lunga vita alla moda!" @Salone della CSR




Dal 1998 HUMANA People to People Italia sostiene progetti di sviluppo nel Sud del mondo.  L’organizzazione finanzia le proprie attività grazie a partner pubblici/privati e alla raccolta di abiti usati che realizza in collaborazione con oltre 900 Comuni d’Italia e in partnership con aziende della moda.
Gli studenti del corso “Le imprese della moda: modelli di business e strategie di sviluppo emergenti” dell'Università Bocconi sono stati coinvolti in un'attività progettuale per affrontare in maniera innovativa un tema sempre più caro alle aziende di moda: il riutilizzo, anche creativo, di capi di moda usati.

Obiettivi:
  1.        ridurre l’impronta ecologica della moda;
  2.        creare dei circuiti virtuosi di up-cycling che uniscano creatività e sostenibilità ambientale;
  3.        generare risorse economiche per sostenere i progetti di HUMANA nel Sud del mondo.

La collaborazione tra HUMANA e Bocconi, grazie alla creatività degli studenti, ha generato progetti innovativi che hanno avuto come target privilegiati le aziende del lusso.  I progetti hanno valutato il posizionamento delle aziende, la meccanica della donazione degli abiti usati, la ri-creazione dei capi a partire dagli capi usati e l’inserimento sul mercato dei nuovi prodotti.

Nuovi. Perché la fine di un abito può essere un nuovo inizio.

Siete tutti invitati all'evento che si terrà durante il Salone della CSR e dell'Innovazione Sociale:
Quando? 8 ottobre h14
Dove? Edificio Grafton dell’Università Bocconi, in via Roentgen
Cosa? Parleremo di come come la fine di un abito possa essere un nuovo inizio 
Con chi?

Daniele Maio, Referente aziende di HUMANA People to People Italia ONLUS

Salvo Testa, Docente di Strategia, Dipartimento di Management & Technology, Università Bocconi. Responsabile del corso  “Le imprese della moda: modelli di business e strategie di sviluppo emergenti” e coautore del libro “L’impresa moda responsabile” (Egea, 2013)

Francesca Romana Rinaldi, Docente di Competitive Strategy nei Settori Creativi e Fashion Management, Dipartimento di Management & Technology, Università Bocconi. 
Docente del corso  “Le imprese della moda: modelli di business e strategie di sviluppo emergenti” e coautrice del libro “L’impresa moda responsabile” (Egea, 2013)

Giulia Blanda, Silvia Brambilla, Sofia Molendini, Giulia Pastormerlo, Chiara Piccolo, Studentesse del corso “Le imprese della moda: modelli di business e strategie di sviluppo emergenti” del triennio Bocconi. Hanno realizzato il progetto #Up2You incentrato sul brand Gucci.


Vi aspettiamo!


Reportage della visita allo stabilimento logistico di Humana People to People Italia con gli studenti del corso (maggio 2014).



11.9.14

The Responsible Fashion Company...now in English!!

After more than 1 year of intense work for the update and the translation of the contents, we are finally glad to announce that "L'impresa moda responsabile" is now available in English. "The Responsible Fashion Company" is about to be launched!!

I would like to thank Greenleaf Publishing for the incredible work done together.


Here are some great praises from the managers and opinion leaders that have already read the book. Thank you all!

“We are at the point of an economic revolution, and consumers are increasingly moved by the injustice of trade and the human and environmental costs of big corporate profits. Francesca Romana Rinaldi and her colleagues' book 'the Responsible Fashion Company' goes a long way to pulling together existing research on sustainable fashion and is full of positive examples of better practice in luxury fashion. An inspiring read for new economists, intellectuals, fashion people and consumers, alike.”

Safia Minney, MBE, People Tree founder and CEO

Today, themes such as ethics and moral values are getting to the heart of society. Not only as an individual approach but also from a corporation’s perspective. This coincides with the will of driving change in the social environment. Companies in particular play a key role in this, and it is essentials for managers, professionals, researchers and students to have access to in-depth data ... I love this book because it provides a clear framework of how the fashion industry is moving, business and managerial models, and rich case studies.”
Rossella Ravagli,
Head of Sustainability Gucci

"Full of inspiring ideas and concrete case studies, this book is for anyone who wants to know how ethics and fashion can work together to define a new social agreement.  It is actually possible to go beyond the capital/labour dichotomy and reconcile environmental conservation and personal dignity, without renouncing either to profit or beauty."
Sara Tommasiello,
Finance, HR & CSR Manager Monnalisa Group


"All the ideas and cases shown in this book highlight how aesthetic is linked to ethics.  In a world where natural resources are getting close to an end each day more, it doesn't make any sense to think about fashion as a linear economic activity, despising its social, cultural and environmental aspects . More than ever it's necessary to see that the fashion industry - if well oriented- can work as a contemporary tool towards the development of an awareness trough which sustainability is central. And this book represents a breaking point against false dichotomies that , many times, lead to shallow analysis about what is fashion and its potential. Thanks to it, we can see how is possible to conciliate one of the most important activity in the world - that generates more 30 million jobs - with best practices."
Oskar Metsavaht,
Founder and Creative Director of Osklen and Instituto-E


“This book fills a gap in the market for students and employees of fashion that want to understand the industry's current cultural context and the role sustainability now plays within this. It also provides a good overview of sustainability models and initiatives that are relevant to fashion, as well as a breadth of brand case studies which help underline that strong ethics and environmental considerations now underpin the success of leading commercial companies.”
Allanna McAspurn,
CEO MADE-BY


"Nudie Jeans started as a dream about not having to compromise, making the jeans we want at the same time as bringing a consideration for the environment and human rights into every aspect of products. This book describes many good examples of how this is happening in our industry."

Henrik Lindholm,
CSR Manager Nudie Jeans


“As part of an industry which leaves a massive footprint on people and planet, the growing challenge we face is balancing the fast moving demands of the fashion world with the realities of a production system which struggles to keep pace. The book is a refreshing and relevant overview of the facts, bringing to life the dilemmas and challenges underlined by examples of how businesses can drive positive change whilst using it to their competitive advantage.”    
Rachel Hearson,
Account Manager Fairtrade Foundation UK



“Integrating ethics & aestethics in the value chain. This book provides everything you need to know about how to manage responsibility in the fashion industry.”
Diana Verde Nieto,
Co-Founder and CEO Positive Luxury


“Rinaldi’s and Testa’s book adresses a fundamental but neglected issue inherent in the fashion sustainability debate: the fragile and apparently impossible balance between beauty, values, and the economic imperative; the model it proposes merits plause. The book is a must read for managers  and academia determined to contribute to a better world through responsible fashion business practices and education.”
                                                                                             Michela Ornati, Program Director, Fashion & Luxury Sustainability Summer School, University of Applied Sciences and Arts of Southern Switzerland (SUPSI)

“The two authors place sustainable fashion in the wider context of responsible business practice, taking the debate beyond the exclusive construct of the fashion or luxury product, intelligently structuring a  snapshot of where we are now in the evolution of this complex discussion. They include a clear dissemination of the language and tools of sustainable fashion and CSR, and a comprehensive overview of the fashion industry's diverse approaches to ethics, environment, the branding of ethics, and the business case for sustainable business in fashion, with case studies, industry comment, and theory bringing the wider CSR context to the crux of business and sustainability in the  fashion and luxury industries. The Responsible Fashion Company is a book academics and CSR professionals in the sphere of fashion and business have been waiting for.”

Mo Tomaney
Subject Leader, Post Graduate Fashion & Business
University for the Creative Arts
Epsom UK

"An essential read to understand what went wrong in the fashion industry and how to make it right, this book highlights positive examples and clear steps towards a real, effective change. 
I would recommend it to all who are interested in fashion, from students to young designers to established businesses wanting to combine ethics and aesthetics for a more sustainable future, as well as the public looking to understand how positive buying choices can affect our environment. "

Orsola de Castro, creative manager
of From Somewhere and Reclaim To Wear, co-founder and curator of
Estethica LFW


"The Responsible Fashion Company offers a comprehensive picture of the challenges and opportunities of sustainability in the global fashion industry.
The discussion about the role of the neo-consumer, the "LOHAS" practitioners is particularly inspiring. Across industries,  enterprises have seen their sustainability initiatives fail or only develop into  a symbolic action because of a lack of consumer buy-in. The Responsible Fashion Company gives useful examples of how sustainable business models mat by created in the so necessary dialogue with consumers. Read, learn from others and develop your own innovative way of doing business the right way."

Mads Øvlisen, Chairman of the UN Global Compact’s Advisory Group on Supply Chain Sustainability


"As the fashion industry continues to hit the headlines due to its negative impact on both the environment and the people working to make our clothes, this book provides a focused and in depth overview of the challenges affecting the sector.   From cradle-to-cradle processing and triple bottom line strategy to maintaining brand integrity, the authors effectively illustrate the way businesses can address these challenges and move towards a responsible and commercial value chain."

Victoria Waugh, part of Ethical Fashion Forum and Director, SOURCE Consultancy


For those of you who are interested, you can pre-order the book using the promotional banner on the side of this post.

Enjoy your reading!!


10.9.14

Out of fashion!


Oggi presso il CNA di Milano-Monza Brianza si è tenuta la presentazione di OUT OF FASHION, corso di formazione sulla cultura della Moda Consapevole, Etica e Innovativa.
Out of fashion si inserisce all’interno del grande dibattito mondiale sulla sostenibilità e sulla consapevolezza aperto da Expo 2015. Anche la moda deve essere promotrice di comportamenti etici che, lungi da costituire un limite, possono essere propulsivi all’attività imprenditoriale. L’Expo, infatti, nel parere di molti piccoli e medi imprenditori, può diventare l’occasione per le aziende della moda di comunicare una serie di valori che riflettono il meglio del Made in Italy: una filiera trasparente che garantisca la qualità e la sostenibilità dei suoi prodotti, la giusta remunerazione del lavoro, la specificità delle diverse professionalità che operano nei comparti tessile, abbigliamento, pelletteria. Seguendo l’esempio proprio dei settori agroalimentare, la moda potrà porsi l’obiettivo di educare il consumatore a spendere meglio per vivere meglio.
Per questo out of fashion, oltre ai corsi total immersion, prevede la creazione di una community on e offline finalizzata allo sviluppo di un network virtuoso di conoscenza, opportunità e contatti.

Il corso ha una struttura modulare:  da ottobre a maggio 2015 a Milano (Fondazione Gianfranco Ferrè - via Tortona 37) 6 master class tratteranno i temi relativi alla sostenibilità nel campo della produzione, distribuzione e comunicazione di prodotti di moda. Il Corso full immersion si svolge il venerdì e sabato, con cena il venerdì sera aperta a tutti i docenti e i partecipanti. Le lezioni si terranno una volta al mese - il Venerdì e il Sabato - e si rivolgono agli addetti ai lavori, ai giovani diplomati, ai professionisti interessati ad avviare un’attività o a lanciare un proprio marchio con la convinzione che la cultura della sostenibilità rappresenti un valore aggiunto per il successo dell’impresa. L’offerta prevede la frequenza da uno a sei corsi con la possibilità, dopo la partecipazione ad almeno tre moduli, di accedere al programma gratuito di pre-incubazione di impresa, curato dall'associazione Economia e Sostenibilità in collaborazione con la sede provinciale CNA di Milano – Monza Brianza.

Alcune delle attività realizzate in collaborazione con CNA Milano -Monza Brianza, saranno presentate durante EXPO 2015 in sinergia con Padiglione Italia.

Per maggiori informazioni: www.connectingcultures.info/out_of_fashion.html
Connecting Cultures è un’agenzia di ricerca non profit con sede a Milano, fondata nel 2001 da Anna Detheridge, critica e teorica delle arti visive. Dal 2013 è impegnata nella realizzazione del progetto Dencity finanziato da Fondazione Cariplo, con l’obiettivo di valorizzare attraverso pratiche culturali tre aree della zona 6 di Milano. out of fashion è parte del progetto Dencity.
INFO
Connecting Cultures | Via G.Merula 62 | 20142 Milano
Tel.: 02 89181326 | www.connectingcultures.info | www.dencity.info/out-of-fashion
Patrizia Cancelli – organizzazione | p.cancelli@connectingcultures.info