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30.11.14
The Fashion Globe Magazine writes about The Responsible Fashion Company
My last interview just published by The Fashion Globe Magazine.
MILAN, Italy — The so-called era of ‘liquid modernity’ is now embracing a new era of complexity, uncertainty and systematic doubt. We are at the point of an economic revolution, where the paradigms and business models of consumption are changing and the neo-consumer — better described as a 'consum-actor' or 'consum-author' — is both a user and an active part of the complex consumption dynamics. This is positively contributing to rethinking, rebuilding and redesigning the rules of the market. Furthermore, a new slow fashion movement has started an era of critical and participatory consumption characterised by a strong new opposition between ‘to be’ and ‘to use’.
Continue reading the article on The Fashion Globe
2.11.14
My article on ecofashionworld
Consumers all over the world are becoming increasingly attentive to the environmental and social impact of the products they buy. They belong to the niche often known as ‘cultural creatives’ or LOHAS (Lifestyles of Health and Sustainability).
When we speak of LOHAS we refer to a type of consumer that pursues, through daily choices, a lifestyle based on ecological sustainability and an attention to their own health and that of the planet. Consequently, when shopping, this consumer chooses carefully, is aware of the importance of quality and of the origin of products – and that includes fashion products. Understanding LOHAS customers – and segmenting them – is fundamental for the companies to be successful. Are they addressing a “fundamentalist”, a “health fanatic”, a “fashionista” or “moderate” consumer?
The book “The Responsible Fashion Company” (Greenleaf Publishing, 2014) has been written for students, researchers, managers, professionals, and, of course, for LOHAS consumers, with the intention of raising awareness and providing information on how to manage eco-sustainability in fashion. In short, it is about how to be a more informed and proactive consumer.
By interviewing many experts – after several years of research – I had the opportunity to discover some best practices. I would like to briefly introduce some of these with reference to issues which are particularly important for certain phases of the product life-cycle:
- Innovation in the value chain
- Reduction of environmental impact and use of resources
- Transparency and traceability of the value chain
To read more check out my article for ecofashionworld: enjoy your reading!
28.10.14
Events: "The Responsible Fashion Company" official book launch!
We are getting ready for the big event!
The Responsible Fashion
Company
Book Launch
Thursday
30th October 6.00 - 8.30pm
People Tree, 5 Huguenot Place, 17a Heneage
Street, London, E1 5LN
Program
h6-6.30pm Registration &
Networking
h6.30-8pm Book presentation
& debate
Francesca
Romana Rinaldi, book co-author
The
Responsible Fashion Company: integrating ethics & aesthetics in the value
chain
Safia
Minney, MBE, People Tree founder and CEO
Craft
& sustainability light the path for Change
Simone
Cipriani, Head Ethical
Fashion initiative of The International Trade Centre (ITC)
Post-Luxury: people, responsibility and fashion
Post-Luxury: people, responsibility and fashion
Orsola
De Castro, Creative
director at From Somewhere and Reclaim To Wear, co-founder and co-curator of
Estethica at LFW
Rubbish and Revolution
Rubbish and Revolution
Q&A
h8-8.30pm Toast & Networking
RSVP
RSVP Neil Walker by 27th October
neil.walker@Greenleaf-publishing.com
How to get to the event?
5.10.14
Evento "Lunga vita alla moda!" @Salone della CSR
Dal 1998 HUMANA People to People Italia sostiene
progetti di sviluppo nel Sud del mondo. L’organizzazione finanzia le proprie attività
grazie a partner pubblici/privati e alla raccolta di abiti usati che realizza
in collaborazione con oltre 900 Comuni d’Italia e in partnership con aziende
della moda.
Gli studenti del corso “Le
imprese della moda: modelli di business e strategie di sviluppo emergenti” dell'Università Bocconi sono stati coinvolti in un'attività progettuale per
affrontare in maniera innovativa un tema sempre più caro alle aziende di moda:
il riutilizzo, anche creativo, di capi di moda usati.
Obiettivi:
- ridurre l’impronta ecologica della moda;
- creare dei circuiti virtuosi di up-cycling che uniscano creatività e sostenibilità ambientale;
- generare risorse economiche per sostenere i progetti di HUMANA nel Sud del mondo.
La collaborazione tra HUMANA e Bocconi, grazie alla creatività degli
studenti, ha generato progetti innovativi che hanno avuto come target
privilegiati le aziende del lusso. I
progetti hanno valutato il posizionamento delle aziende, la meccanica della
donazione degli abiti usati, la ri-creazione dei capi a partire dagli capi
usati e l’inserimento sul mercato dei nuovi prodotti.
Nuovi. Perché la fine di un abito può essere un nuovo inizio.
Siete tutti invitati all'evento che si terrà durante il Salone della CSR e dell'Innovazione Sociale:
Quando? 8 ottobre h14
Dove? Edificio Grafton dell’Università Bocconi, in via Roentgen
Cosa? Parleremo di come come la fine di un abito possa essere un nuovo inizio
Con chi?
Daniele Maio, Referente aziende di HUMANA
People to People Italia ONLUS
Salvo Testa, Docente di Strategia,
Dipartimento di Management & Technology, Università Bocconi. Responsabile
del corso “Le imprese della moda: modelli di business e strategie
di sviluppo emergenti” e coautore del libro “L’impresa moda responsabile”
(Egea, 2013)
Francesca Romana Rinaldi, Docente di
Competitive Strategy nei Settori Creativi e Fashion Management, Dipartimento di
Management & Technology, Università Bocconi.
Docente del corso “Le imprese della moda: modelli di business e strategie
di sviluppo emergenti” e coautrice del libro “L’impresa moda responsabile”
(Egea, 2013)
Giulia Blanda, Silvia Brambilla, Sofia
Molendini, Giulia Pastormerlo, Chiara
Piccolo, Studentesse del corso “Le imprese
della moda: modelli di business e strategie di sviluppo emergenti” del triennio
Bocconi. Hanno realizzato il progetto #Up2You incentrato sul brand Gucci.
Vi aspettiamo!
Reportage della visita allo stabilimento logistico di Humana People to People Italia con gli studenti del corso (maggio 2014).
11.9.14
The Responsible Fashion Company...now in English!!
After more than 1 year of intense work for the update and the translation of the contents, we are finally glad to announce that "L'impresa moda responsabile" is now available in English. "The Responsible Fashion Company" is about to be launched!!
I would like to thank Greenleaf Publishing for the incredible work done together.
Here are some great praises from the managers and opinion leaders that have already read the book. Thank you all!
For those of you who are interested, you can pre-order the book using the promotional banner on the side of this post.
I would like to thank Greenleaf Publishing for the incredible work done together.

Here are some great praises from the managers and opinion leaders that have already read the book. Thank you all!
“We are at the point of an economic revolution, and consumers are
increasingly moved by the injustice of trade and the human and environmental
costs of big corporate profits. Francesca Romana Rinaldi and her colleagues'
book 'the Responsible Fashion Company' goes a long way to pulling together
existing research on sustainable fashion and is full of positive examples of
better practice in luxury fashion. An inspiring read for new economists,
intellectuals, fashion people and consumers, alike.”
Safia Minney, MBE, People
Tree founder and CEO
“Today,
themes such as ethics and moral values are getting to the heart of society. Not
only as an individual approach but also from a corporation’s perspective. This
coincides with the will of driving change in the social environment. Companies
in particular play a key role in this, and it is essentials for managers,
professionals, researchers and students to have access to in-depth data ... I
love this book because it provides a clear framework of how the fashion
industry is moving, business and managerial models, and rich case studies.”
Rossella Ravagli,
Head of Sustainability Gucci
"Full of inspiring ideas and concrete case studies, this book
is for anyone who wants to know how ethics and fashion can work together to
define a new social agreement. It is
actually possible to go beyond the capital/labour dichotomy and reconcile
environmental conservation and personal dignity, without renouncing either to
profit or beauty."
Sara Tommasiello,
Finance, HR & CSR Manager Monnalisa Group
"All
the ideas and cases shown in this book highlight how aesthetic is linked to
ethics. In a world where natural resources are getting close to an end
each day more, it doesn't make any sense to think about fashion as a linear
economic activity, despising its social, cultural and environmental aspects .
More than ever it's necessary to see that the fashion industry - if well
oriented- can work as a contemporary tool towards the development of an
awareness trough which sustainability is central. And this book represents a
breaking point against false dichotomies that , many times, lead to shallow
analysis about what is fashion and its potential. Thanks to it, we can see how
is possible to conciliate one of the most important activity in the world -
that generates more 30 million jobs - with best practices."
Oskar Metsavaht,
Founder and Creative Director of Osklen and Instituto-E
“This
book fills a gap in the market for students and employees of fashion that want
to understand the industry's current cultural context and the role
sustainability now plays within this. It also provides a good overview of
sustainability models and initiatives that are relevant to fashion, as well as
a breadth of brand case studies which help underline that strong ethics and
environmental considerations now underpin the success of leading commercial
companies.”
Allanna McAspurn,
CEO MADE-BY
"Nudie
Jeans started as a dream about not having to compromise, making the jeans we
want at the same time as bringing a consideration for the environment and human
rights into every aspect of products. This book describes many good examples of
how this is happening in our industry."
Henrik Lindholm,
CSR Manager Nudie Jeans
“As
part of an industry which leaves a massive footprint on people and planet, the
growing challenge we face is balancing the fast moving demands of the fashion
world with the realities of a production system which struggles to keep pace.
The book is a refreshing and relevant overview of the facts, bringing to life
the dilemmas and challenges underlined by examples of how businesses can drive
positive change whilst using it to their competitive advantage.”
Rachel Hearson,
Account Manager Fairtrade Foundation UK
“Integrating ethics & aestethics in the value chain. This book
provides everything you need to know about how to manage responsibility in the
fashion industry.”
Diana Verde Nieto,
Co-Founder and CEO Positive Luxury
“Rinaldi’s and Testa’s book adresses a fundamental but neglected
issue inherent in the fashion sustainability debate: the fragile and apparently
impossible balance between beauty, values, and the economic imperative; the
model it proposes merits plause. The book is a must read for managers and academia determined to contribute to a
better world through responsible fashion business practices and education.”
Michela Ornati,
Program Director, Fashion & Luxury Sustainability Summer School, University
of Applied Sciences and Arts of Southern Switzerland (SUPSI)
“The two authors place sustainable fashion in the wider context of
responsible business practice, taking the debate beyond the exclusive construct
of the fashion or luxury product, intelligently structuring a snapshot of
where we are now in the evolution of this complex discussion. They include a
clear dissemination of the language and tools of sustainable fashion and CSR,
and a comprehensive overview of the fashion industry's diverse approaches to
ethics, environment, the branding of ethics, and the business case for
sustainable business in fashion, with case studies, industry comment, and
theory bringing the wider CSR context to the crux of business and
sustainability in the fashion and luxury industries. The Responsible
Fashion Company is a book academics and CSR professionals in the sphere of
fashion and business have been waiting for.”
Mo Tomaney
Subject Leader, Post Graduate Fashion &
Business
University for the Creative Arts
Epsom UK
"An essential read to understand what went wrong in the
fashion industry and how to make it right, this book highlights positive
examples and clear steps towards a real, effective change.
I would recommend it to all who are interested in fashion, from
students to young designers to established businesses wanting to combine ethics
and aesthetics for a more sustainable future, as well as the public looking to
understand how positive buying choices can affect our environment. "
Orsola de Castro, creative manager
of From Somewhere and Reclaim To Wear, co-founder
and curator of
Estethica LFW
"The Responsible Fashion Company offers a comprehensive
picture of the challenges and opportunities of sustainability in the global
fashion industry.
The discussion about the role of the neo-consumer, the
"LOHAS" practitioners is particularly inspiring. Across industries,
enterprises have seen their sustainability initiatives fail or only
develop into a symbolic action because of a lack of consumer buy-in. The
Responsible Fashion Company gives useful examples of how sustainable business
models mat by created in the so necessary dialogue with consumers. Read, learn
from others and develop your own innovative way of doing business the right
way."
Mads Øvlisen, Chairman of the
UN Global Compact’s Advisory Group on Supply Chain Sustainability
"As the fashion industry continues to hit the headlines due to its
negative impact on both the environment and the people working to make our
clothes, this book provides a focused and in depth overview of the challenges
affecting the sector. From cradle-to-cradle processing and triple
bottom line strategy to maintaining brand integrity, the authors effectively
illustrate the way businesses can address these challenges and move towards a
responsible and commercial value chain."
Victoria Waugh, part of Ethical Fashion Forum and Director, SOURCE
Consultancy
Enjoy your reading!!
10.9.14
Out of fashion!
Oggi presso il
CNA di Milano-Monza Brianza si è tenuta la presentazione di OUT OF
FASHION, corso di formazione sulla cultura della Moda Consapevole, Etica e
Innovativa.
Out of fashion si inserisce
all’interno del grande dibattito mondiale sulla sostenibilità e sulla
consapevolezza aperto da Expo 2015.
Anche la moda deve essere promotrice di comportamenti etici che, lungi da
costituire un limite, possono essere propulsivi all’attività imprenditoriale.
L’Expo, infatti, nel parere di molti piccoli e medi imprenditori, può diventare
l’occasione per le aziende della moda di comunicare una serie di valori che
riflettono il meglio del Made in Italy: una filiera trasparente che garantisca
la qualità e la sostenibilità dei suoi prodotti, la giusta remunerazione del
lavoro, la specificità delle diverse professionalità che operano nei comparti
tessile, abbigliamento, pelletteria. Seguendo l’esempio proprio dei settori
agroalimentare, la moda potrà porsi l’obiettivo di educare il consumatore a
spendere meglio per vivere meglio.
Per questo out of fashion, oltre
ai corsi total immersion, prevede la creazione di una community on e offline
finalizzata allo sviluppo di un network virtuoso di conoscenza, opportunità e
contatti.
Il corso ha una struttura modulare: da ottobre a maggio 2015 a Milano
(Fondazione Gianfranco Ferrè - via Tortona 37) 6 master class
tratteranno i temi relativi alla sostenibilità nel campo della produzione,
distribuzione e comunicazione di prodotti di moda. Il Corso full immersion si
svolge il venerdì e sabato, con cena il venerdì sera aperta a tutti i docenti e
i partecipanti. Le lezioni si terranno una volta al mese - il Venerdì e il
Sabato - e si rivolgono agli addetti ai lavori, ai giovani diplomati, ai
professionisti interessati ad avviare un’attività o a lanciare un proprio
marchio con la convinzione che la cultura della sostenibilità rappresenti un
valore aggiunto per il successo dell’impresa. L’offerta prevede la frequenza da
uno a sei corsi con la possibilità, dopo la partecipazione ad almeno tre
moduli, di accedere al programma gratuito di pre-incubazione di impresa, curato dall'associazione Economia e
Sostenibilità in collaborazione con la
sede provinciale CNA di Milano – Monza Brianza.
Alcune delle attività realizzate in
collaborazione con CNA Milano -Monza Brianza, saranno presentate durante EXPO 2015 in sinergia con Padiglione Italia.
Per
maggiori informazioni: www.connectingcultures.info/out_of_fashion.html
Connecting
Cultures è un’agenzia di
ricerca non profit con sede a Milano, fondata nel 2001 da Anna Detheridge,
critica e teorica delle arti visive. Dal 2013 è impegnata nella realizzazione
del progetto Dencity finanziato da Fondazione Cariplo, con l’obiettivo di
valorizzare attraverso pratiche culturali tre aree della zona 6 di Milano. out of fashion è parte del
progetto Dencity.
INFO
Connecting Cultures | Via G.Merula 62 |
20142 Milano
Tel.: 02 89181326 | www.connectingcultures.info
| www.dencity.info/out-of-fashion
Patrizia Cancelli – organizzazione | p.cancelli@connectingcultures.info
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